Tao Li is Professor of Information Systems and Analytics at Santa Clara University's Leavey School of Business, where he directs the MS Program in Business Analytics and co-leads the Prometheus Lab for AI and Business. He also coordinates the MBA concentration in Data Sciences and Business Analytics and the Analytics Showdown for the MS programs. He joined Santa Clara in 2012 after earning his Ph.D. in Management Science from The University of Texas at Dallas.

Professor Li's research focuses on artificial intelligence in business, pricing and revenue management, and supply chain decision-making. His work also examines the sharing economy, crowdfunding, sustainable operations, and strategic interactions between firms and consumers. His scholarship has appeared in leading journals, including Production and Operations Management and Manufacturing & Service Operations Management. His work on mitigating supply uncertainty was the runner-up for the 2018 POMS Wickham Skinner Best Paper Award. His research has received support from Santa Clara University and the National Natural Science Foundation of China, and he is a recipient of multiple Leavey School of Business Extraordinary Research Awards. He has delivered more than 60 invited talks at over 40 universities.

His industry work connects AI and analytics with business practice. He has supervised and advised projects with organizations including Amazon Web Services, Uber, Roblox, Adobe, DigitalOcean, Intuitive Surgical, NTT DATA AIVista, and Teladoc Health. These projects address challenges in generative AI, customer retention, workforce analytics, financial analytics, and operational decision support.

Professor Li teaches machine learning and data analytics with Python, data visualization with Tableau, predictive and prescriptive analytics, and operations management across the MS, MBA, and undergraduate programs. His average teaching rating exceeds 4.5 out of 5. His teaching honors include the ACE Outstanding Faculty Award in 2016 and 2019, given to one tenure-stream faculty member each year, and multiple Leavey School of Business Extraordinary Teaching Awards.

He serves as Senior Editor for Production and Operations Management, Associate Editor for Decision Sciences and Transportation Research Part E: Logistics and Transportation Review, and Guest Associate Editor for Naval Research Logistics. He has also served as an ad hoc reviewer for the National Science Foundation and leading journals, including Management Science, Operations Research, and Manufacturing & Service Operations Management.